Rethinking the future of modular homes.
It has been quite a roller coaster ride for the modular housing industry over the past decade. The ride to the top of was exhilarating and the drop made everyone’s stomach hurt but now instead of heading back up the next hill, the industry is riding in a car that has just gone on a level ride on the bottom. When we reach the next hill, will we have enough momentum to make it all the way to the top again? That’s a question I posed to several modular factory owners over the past week. Their answers, though not optimistic, were enlightening. In a nutshell, they are rethinking and retooling for….
This does not mean that the factories are going backwards. They are finally looking at what the majority of new home owners want and also listening to their builders. The homes that will be offered by these factories will be well thought out with more of an emphasis on quality and design and less on totally customer designed homes.
